Small chocolate factories were founded step by step and the demand for cocoa beans increased rapidly. In spite of their permanent extending, the cocoa plantations in America could not keep up with the increasing demand; therefore cacao-trees were imported not only to Africa, but also to Sri Lanka, Java and Madagascar.
The 17th century Europe literally absorbed everything new coming from overseas. In this way, three new modern stimulating and refreshing beverages, chocolate, tea and coffee, were discovered and became highly popular. Chocolate came from America, tea was brought from Asia and coffee was of African origin. These foodstuffs became part of everyday life of the individual European countries due to their importance in the colonial and business policy of these countries. Later tea and coffee remained the main competitors, while chocolate as a delicacy was the champion – it won all over the Old World.